На выходных провел быстро-эксперимент по закупке рекламных строк для рекламы товара в Tily Billing. Товар представлял собой исходник трека одного известного музыканта, работающего в стиле Progressive House.
Стоимость файла с исходниками — 3$.

Для этого были выбраны сайты тематики музыка, ориентированные не на выкачивание мп3, а на написание музыки + сайты с акапеллами и минусами.
Строчка заказана на 18 сайтах, 1000 показов на каждом.

Было выбрано 3 рекламных текста в стиле «Хочешь писать как Deadmau5? Скачай его исходник!».

Итого, средний CTR строчки составил 0.91%, причем разброс по сайтам был весьма существенный.
Зафиксировано 164 перехода на страницу покупки (так называемая «прокладка» не использовалась, потому как описание товара было довольно развернутым).
Из них 22 человека приобрели файл.

На рекламную кампанию потрачено 17.12$.

Получено средств: 3*22=66$

Прибыль: 66-17.12 = 48.88$

Примечание редакции: хорошего результата удалось добиться еще и потому, что товар действительно хороший и совсем недорогой.
С другой стороны — если товар дорогой (как например CityMapper CMS), добиться большого количества продаж не удастся, однако всего несколько продаж (у меня одна) с лихвой отбивает весь рекламных бюджет.

Вывод: стоит попробовать!

14 коммент.

  • Morris
    17 марта 2011 | 21:27

    Масштабней надо было

  • Сергей Шепелев
    18 марта 2011 | 13:41

    Morris, дело в том, что сайтов тематики musicmaking именно столько и было.

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